Case Study: Infarm, urban farming, and its future

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Erez, Guy Galonska, and Osnat Michaeli were the founders of Infarm, a fast-growing agritech in Berlin, Germany. In 2012, these founders discovered that vertical farms could be a solution to a very urban personalized consumption. This could allow the general mass to grow veggies and herbs in confined spaces, with almost no soil and less water than the usual usage.

This is an approach that has captivated the dreams of many futurists for many years, almost decades. What vertical farming includes is growing vegetables and herbs in arranged units or a positively sloped platform, which involves light, moisture, temperature, and nutrients are observed and measured.

After they developed their first vertical farming demonstration in their accommodation in Berlin, the owners gathered a set of plant scientists and industrial designers to discover and build vertical farming’s capability.

From then on, the Berlin-based startup has developed traditional growing systems for their clients who include Airbnb, Mercedes-Benz, and Weber. Very recently, at the Berlin limb of the German supermarket chain Metro, which is the fourth-largest retail chain in the entire globe, Infarm positioned a vertical farm growing vegetables and herbs to vend to the general mass. It has been published in The Guardian, Zeit, Suddeutsche Zeitung, and Wired Germany.

In addition to this, Infarm allied with IDEO to discover their B2B offer in further extension. It also involves concepts for the industrial creation of modular, climate-controlled, stackable units; the inclusive design of an app to go along with monitoring and controlling the units. In this, signing up for “farming as a service”, helps urban farmers to comprise the units themselves, along with subscription for seeds, nutrient-filled cartridges, and finally a pH regulator. Since they can be stacked, they can be scaled to involve anyone from an individual grower to a chef in a restaurant or a grocery owner.

The app for consumers allows farmers to select a stack of herbs involved in and around specific recipes. Along with this, the app will educate consumers about new vegetables and herbs, cooking instructions, and vending packets of supplementary seed, with reasonable formulas to cook. The firm intends to sell rare and heirloom seeds as they are targeting to promote biodiversity.

They are now looking to safeguard investment from the funding they have from the EU’s European Pioneers fund to incline software development and upgrade their hardware potentiality. They are looking strong enough to grow their business, in a very literal sense.

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