Case study: Successful ‘Champi’ campaign by Vedix India


India’s customized ayurvedic lifestyle & wellness brand Vedix provides wellness regimens, skincare, and personalized hair care. The brand proposes to curate products that fit individual’s different characteristics and problems. Recently, Vedix introduces a beautiful campaign for India to show the sweet relationship of the Mother-child at the moment of Champi (a process of head massage) through the fun campaign #ChampiTalksWithVedix.

Vedix approaches Influencers on Social media channels focusing more on mother influencers to make videos/reels with their loved ones to capture the Champi moments with #ChampiTalksWithVedix, they will get features in vedix’s social media channels. After which many influencers actively take part in the campaign and come up with beautiful moments of Champi highlighting the bond of care. To amplify this, many influencers even urged their friends and families to share these Champi moments with their mother or Mother-in-law. 

Vedix tries to create a possible positive environment among people, as the whole world is suffering through pandemics. The family gets more closure and to bring out the best moments of them this campaign works so well. Brand leverage the engagement rate of influencers having a 10-15k count of followers to 2-3%. And nearly 500+ entries received as a response to the campaign.

One of the great emotion-driven campaigns by Vedix results in increasing number of reach and awareness of Brands. More than 100K organic reach through Instagram reels, 50,000+ likes on influencer posts, and Hundreds of mother-children duo entries. Vedix successful in manage to create an emotional connection with the audience and bring out positive sentiments towards Brands products. 

“This current pandemic situation has increased the importance of families, especially for mothers who get a chance to spend quality time with their children. Champi is a connector in this difficult environment. We are estimating that #ChampitalkswithVedix will bring families closer and enable us to build an emotional bridge with our consumers. The idea behind the campaign is simple, to refresh a beautiful connection that offers a chance to make people smile and reminisce about the good times. Let’s stand with each other and support our loved ones in this tough time” – Business Head of Vedix, Jatin Gujrati.

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