CEAT Tyres launches new range of tyres for SUV’s


CEAT Tyres Ltd has announced their new range of tyres for compact SUVs. The new range of SUV tyres will be able to cater for the ever-growing compact SUV segment. The name of the tyre is SecuraDrive borrowed from the SecuraDrive platform, which happens to be a platform for premium hatchbacks and sedans segments. The CEAT SecuraDrive SUV range of tyres cater to the compact SUV vehicles like Hyundai Venue, Hyundai Creta, Seltos, Kia Sonet, Maruti Suzuki Vitara Brezza, Tata Nexon, Mahindra XUV300, Ford EcoSport, Toyota Urban Cruiser, Nissan Magnite, Renault Kiger, Skoda Kushaq and the Volkswagen Taigun as well.

The company declares that the new SUV tyres offer better performance on roads and highways. The tyre provides numerous benefits like precise steering control and excellent cornering stability due to an innovative 3D Groove wall technology. Due to the fluidic sipe design, the pattern helps in aquaplaning and provides the tyre with superior braking. The unique CACTUS algorithm used for tread pitch design helps in reducing in-cabin noise and also provides a comfortable driving experience to the driver. One of the most added features is the stylish sidewall and tread pattern, which enhance the stylish looks of compact SUVs. CEAT SecuraDrive SUV tyres will be made available in all the CEAT Shoppes and subsequently at dealers in key markets all over India. The range of tyres will be available in five different sizes like 205/60R16, 215/65R16, 215/55R17, and 215/60R17, 235/65R17. More than 15 million tyres are produced over a year and offer a wide range of tyres to all segments and manufacture world-class radials for heavy-duty trucks and buses, light commercial vehicles, forklifts, tractors, cars, motorcycles and scooters as well as auto-rickshaws.

Amit Tolani, CMO, CEAT Tyres at the launch said that there was an exceptional growth of over 50 per cent in the last five years and it is expected to increase at a 20 per cent CAGR in the next 3 to 4 years. The company viewed the potential need for a specialized tyre range that would provide an optimum combination of comfort and performance. Tolani also assured that the CEAT SecuraDrive SUV range of tyres will provide users with a best-in-class riding experience in the segment.

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