#ChooseSafety campaign by DBS bank features Sachin Tendulkar


DBS Bank India has announced its most recent campaign that depicts about safety and how a trusted partner can help discover safe arrangements even in extremely troublesome occasions. 

DBS accepts that ‘safety always comes first’. The campaign featuring DBS’ brand ambassador Sachin Tendulkar brings this out through a straightforward, relatable story. This comes close on the heels of its recently launched ad ‘Portraits of Purpose India’, that celebrates the regular person who is helping another person. 

Conceptualized by the group at Leo Burnett, the TVC catches the account of a little kid exhausted at home during the lockdown, while his family is occupied with office work and homegrown errands. As he endeavors to venture out to play with his companion, his sister stops him and proposes a sheltered other option. The kid and his companion are pleased, and the film closes with Sachin sharing a message around safety

Talking about the mission, Shoma Narayanan, Executive Director – Group Strategic Marketing and Communications at DBS Bank India, stated, “The account of our new brand ad depends on security, trust and versatility. The prosperity, both physical and budgetary, of our clients, associates and accomplices has been our main concern through these difficult occasions. The film lines up with this and guarantees viewers that DBS is an accomplice they can depend on.” 

Brand representative, Sachin Tendulkar, included, “This was unquestionably a memorable shoot. No set, no lights, no film group. I needed to ask individuals around me at home to discover some time between their work to film my sections of the TVC. I accept that safety comes first, and I am happy to be related to DBS’ ad as it accentuates the significance of security in each viewpoint.” 

With some significant urban areas, including Mumbai, still under lockdown, Sachin’s fragments of the mission were taken shots at his home. The outside scenes of the TVC were shot with an insignificant group in Goa, while clinging to exacting conventions and with fundamental safety measures, like social distancing, sanitized outdoor set, disinfectants and PPE gear.

Neel Roy Cruz, Executive Creative Director, Leo Burnett, stated, “From an innovative perspective, this was one of the most testing ventures we have executed. How can one conceptualize and make a film when the entire world is kept to their homes? Much the same as our film account, we cooperated with skilled experts and executed the film with all safety conventions. The very venture itself stands declaration to the message we are attempting to pass on to our clients. Another fascinating part of the mission is that the thought for the film content originated from one of Sachin Tendulkar’s video challenge, which turned into a web sensation and was moving during the cross country lockdown.”


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