Clovia enters into personal care category


Clovia’s lingerie brand has launched a new line of solution-based personal care. Various choices of oils, body butters, face washes, face masks, shampoos, conditioners, serums are encapsulated in the new Clovia Botaniqa collection. The collection provides remedies for the issues encountered during and after birth, such as hair fall; tired/dull skin; stretch marks; dryness; acne as well as fatigue, carefully curated for the needs of new moms.

“These products are Ayurvedic formulations of absolutely healthy, natural ingredients which meet the multiple needs of women at a reasonable price bracket. These products are pH-controlled plant-based treatments suited to all skin types, making it safe to be around babies and, thus, ideal for new mothers and pregnant women. Enriched with active ingredients made from pure essential oils, the whole range has no toxins, parabens, or sulfates. The goodness of Argan, Jojoba, Patouchali, Moringa, Aloe Vera, Jasmine oil, Matcha tea, Lavender, Olive Saffron, Himalayan clay, etc. naturally cures skin and hair and from inside,” the company claimed. “We believe in consistent creativity and clear links with our customers. With the introduction of this new collection, we plan to also apply the problem-solving expertise of Clovia to the skin & hair of our customers. Over the years, our customers have received a brilliant response across categories such as lingerie, sportswear, or nightwear, and we expect to delight our customers with our new range of personal care as well. With natural ingredients, the whole collection is made and uses Ayurvedic formulations. It is outcome-oriented, targeting their main challenges. We have taken the utmost precaution to keep new mothers safe from all of this”, said Neha Kant, Founder & Director, Clovia.

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