In Crompton’s new advertisement husband cooking food for her wife. Its like revolutionary ad they have featured. Many individuals face problem of heat while cooking food this advertise solved this problem to showing their new Crompton air buddy. The Crompton air buddy is specially designed for kitchen so that person get adequate air flow without disturbing the flame of stoves.
The conceptualization of this advertise done by Schbang, a marketing solution agency.” Crompton air buddy is a very unique product born out a core consumer insight and need’’ said Saumil Mehta, vice-president, solutions, schbang. There was gap when it comes to switching a fan on when cooking in the kitchen that is why Crompton have come up with its new designed product called Crompton air buddy.
Crompton air buddy innovative product explained in detail by Rohit Malkani, vice president, marketing, Crompton greaves consumer Electricals. He said this air buddy gives narrow, personalized and soft airflow. The design of this product is like tower shape which gives us narrow air flow, so it stays focused. It doesn’t blast air at us like other fans. Also, this fan’s air does not affect the gas flame when it is on and also keep our spices on counter. He said this air buddy keeps us comfortable in a situation where currently there is no other solution is existing in market like this.
Rohit Malkani explained their consumer research phase when he observes that the device was given to set of ten households and found that each individual different use of fan. Many individuals placing their air buddy in pooja room of the house so that it doesn’t affect lit candles or diyas. He admits that developing of this fan design took time and that it comes with its own set of challenge.
Many times, in Indian kitchen has fan but rarely people use this because it affects the gas flame. In Indian traditional kitchen Indian food, you have use gas connection or fire for a longer period of time that is why the Crompton have come up with this new innovative fan which provide us focused air with its tower like design and doesn’t affect the gas flame at any cost.
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