World largest Ayurvedic and Natural Health Care Company Dabur India announced the extension of its Vatika collection with the launch of ‘Vatika Germ Protection shampoo’, which gives protection from Germs and Coronavirus.
The innovative ‘Vatika Germ Protection shampoo is a primary of its kind shampoo in the market which along with the benefits of natural elements, that Vatika Brand is known for, also protect against germs and coronavirus. With the goodness of Aloe Vera and Neem along with Almond, Methi, Rosemary and Tea Tree, Lemon It delivers up to 99.9% Germ Protection.
Vatika Germ Protection shampoo is available in 640ml, 440ml, 180ml and 80ml priced at Rs. 400, Rs. 250, Rs. 95 and Rs. 45 respectively. It will be available on a leading e-commerce platform- Flipkart and different retail channels too.
At the time of Announcing the launch of Vatika Germ protection shampoo Mr Gaurav Parashar, Marketing Head- Hair Care, Dabur India Ltd commented that “We are happy to add a new member to the Vatika Brand. The COVID pandemic has brought about a change in consumer buying behaviour and purchasing habits. We are all observing for the solutions and products that help to protect us and our loved ones. While there is a huge thrust on Protecting the Hands and Face, Protecting the Hair and Scalp is a need that is rising”.
As the increase in the demand for germ protection health care products in this pandemic. The Vatika shampoo will make a sustainable growth along with other brands and products. First time in India an ayurvedic company is introducing germ protection shampoo. And also, it is ideal for men and women.
Dabur India Limited is one of the leading consumer goods companies in India with interests in Hair Care, Home Care, Oral Care Health, Skin Care and Foods. It has Revenues of over Rs 8,700 Crore and a Market Capitalization of over Rs 80,000 Crore. Dabur India is also a global front-runner in Ayurveda with a portfolio of over 250 Herbal/Ayurvedic products. Today they consist of five flagship brands with diverse brand identities – Dabur as the dominant brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Real for fruit juices and drinks and Fem for fairness and skincare products.