Damyant Khanoria discusses why he chose a digital-only campaign

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OPPO has launched its latest campaign, #BeautyInEverything, just in time for the Dussehra/Durga Puja/Diwali festive season. The #BeautyInEverything campaign, which stars brand ambassador Varun Dhawan, is intended to support the launch of OPPO’s new F21s Pro series.

The main premise of the campaign, created by OPPO’s in-house team, is the Microlens feature of the new phones, which can transform the most mundane and unexpected objects into something more exciting and interesting. It provides a completely new perspective that enables people to see #BeautyInEverything. The campaign takes this simple yet powerful idea and transforms it into fun and interesting pieces of content that show the #BeautyInEverything through humor, wit, and camaraderie.

OPPO has previously collaborated with Varun Dhawan on campaigns such as the #FlauntYourBest digital campaign to promote its F21 Pro series, which is aimed at Gen Z. Varun’s friends planned a surprise pre-birthday party for him, and fans were invited to join in on the fun.

The #BeautyInEverything campaign is aimed at “young people who are curious explorers of the world and big digital content consumers.” For the campaign, OPPO is primarily focusing on digital and has launched the ad film on Instagram. Given that there are approximately 518 million social media users in India, the majority of the youth prefer to document their lives

Traditional macro cameras magnify subjects roughly twice as much. With its 15x and 30x magnification capabilities, the OPPO F21s Pro introduces the segment’s first Microlens, allowing users to discover the rich details of the micro-world around them.

“The F Series has always been a popular phone segment among Indian consumers looking to get ahead in life,” Khanoria proceeded. Given our target demographic of young people who are curious explorers of the world around them and avid consumers of digital content, we chose to launch a digital-only campaign for the F21s Pro series that is primarily focused on Instagram. We also used a variety of other media, albeit to a lesser extent.

Khanoria explicated the decision to use digital for this campaign. “Influencer marketing and digital campaigns are critical to the success of any brand.” It aids in the development of credibility, the reinforcement of reputation, and the acquisition of the audience’s trust. Social media is a great tool for cultivating devoted brand champions. 

What are your anticipated brand associations?

I try to associate with brands that I can relate to and that complement my personality. You will learn more about it soon.

What are the current projects you’re working on?

Currently, I am working on ‘Bhediya’ and ‘Bawaal.’

What major or minor changes have occurred in your life since the pandemic?

This pandemic has had a massive impact on the entire human population. I want to devote more time to the more simple and beautiful aspects of life, such as spending time with family and friends, swimming, playing a sport, or making a film, rather than wasting it on the Internet or worrying about the outcome of my actions.

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