Dettol is a brand of cleaning supplies, disinfectant and antiseptic products. This company established in 1932. The manufacturing rights owned by a British company named Reckitt. In Germany, the products under the name Sagrotan. Before 2002, some Dettol products branded Dettox.
During the pandemic, Dettol launched a one of its kind campaign, #DettolSalutes. First time in the history of Dettol, Dettol replaced its iconic logo. The iconic logo replaced by the Covid Protectors on 4 million packs.
Dettol has selected some stories from across India and carried them to its liquid handwash packs. The integrity of the protectors who have selflessly helped the people. Dettol has also launched a website – www.DettolSalutes.com
The platform is created especially for people from across India to share stories and acknowledge Covid – 19 protectors in their midst by creating customized virtual packs and sharing them on their social media channels.
Dellen Gandhi, from Reckitt, said,” True to Dettol’s legacy of being a protector, #DettolSalutes is our way of paying tribute to the many other protectors in the country. We believe these stories and gives a sense of much-needed optimism among those seeing them. Therefore, the first in the history of Dettol, given up our logo to share their actions. As the packs carry these stories, we believe they will also convey a message of hope across our country.”
I would share a story of one of these protectors, Mizga and Faiyaz have ration kits for around 1000 families. Cooked and supplied food to more than 15 Covid – 19 patients who were unable to take it for themselves.
There is a diverse and inclusive mix of captivating stories from across India – ranging from the metro cities to smaller cities, from seniors to the youth and covering all regions. The intention is to cover a broad spectrum, thereby striking a personal chord with people from across the country.
With the change in brand packaging and replacing its logo, Dettol aims to reach out to its customers and show its solitude by instilling a sense of hope to get through.
Dettol, a part of the #DettolSalutes operation launched an anthem last week to spread the message of hope and resolve during the pandemic. Dettol has also launched its anthem in sign language to make it more inclusive for a diverse audience.
It is the first time Dettol will be showcasing an ASL advertisement on national television. With the anthem, Dettol aims to reiterate the importance of following Covid protocols included maintaining good hand hygiene.
The 4 million #DettolSalute packs will be available on e-commerce sites and across 5,00,000 stores in India from the 3rd week of June.