Before Onam, Myntra launches its first big marketing campaign in Kerala, starring Dulquer Salmaan, its new brand ambassador. this is often a part of Myntra’s largest-ever celebrity-led campaign, aiming at identifying the corporate as India’s Fashion Expert and starring the country’s most-loved fashion idols and connoisseurs.
Dulquer’s participation within the campaign would assist to enhance Myntra’s men’s wear category and increase brand awareness among consumers across the state and beyond.
Dulquer Salmaan, one of Malayalam, Tamil, and Hindi cinema’s most versatile and talented actors, features a massive fan base. His effortless style and fashion sense, combined together with his affectionate, charming, and grounded appeal, have made him a heartthrob and a deeper reference to legion fans. His association as a brand ambassador with Myntra, India’s Fashion Expert, will only increase customer interest in their favourite actor’s wardrobe on Myntra.
The commercial gives Myntra as India’s Fashion Expert a concise yet powerful message, leaving consumers direct, clear and memorable: if it’s fashion, it’s Myntra. additionally, the messaging includes the distinctive differentiating elements of Myntra, like Myntra Studio, a shoppable trendy feed where shoppers can become inspired to appear and photography from India’s leading influencers, a feature that enables users to buy with only a click. Myntra illustrates how it’s genuinely the ‘India fashion guru’ who knows all of the numerous fashion requirements with assured and hassle-free exchange and refunds.
Dulquer’s brand campaign was published ahead of Onam, which was a fanatical fashion within the year of the Harvest Festival. The 35-second short video focuses on Dulquer styling along a street and is portrayed as an embodiment of the Myntra brand, as he guides the audience with a stunning style and film charm through the brand’s value proposition one by one.
Dulquer addresses a grown community of fashion fans from all walks of life while promoting Myntra as a ‘fashion expert,’ the narrative within the video elevates expectations for Myntra. Dulquer Salmaan remarked about his collaboration with Myntra and therefore the new brand campaign, “Fashion could be a strong statement of one’s individuality, and a novel and customised wardrobe give one the arrogance to be the simplest version of themselves.” Kerala’s young are fashion-forward and agile in their choices, making it simpler on behalf of me to interact with them through my relationship with India’s premier fashion and leisure destination. it’s a privilege on behalf of me to be able to influence people’s fashion choices, and that I am grateful to Myntra for having me as a brand ambassador.”
Harish Narayanan, CMO, Myntra, stated during the launch, “Dulquer’s grasp on people’s imagination, in terms of star power, style, and charisma, is difficult to miss, especially in his native state of Kerala.” As a result, his impact on people’s fashion choices, aspirations permanently look, and general presence is undeniable, making him the best candidate to represent the Myntra’s brand and interact with customers during this area and beyond. We are thrilled to welcome Dulquer to Myntra’s celebrity bandwagon for this one-of-a-kind celebrity-led marketing campaign.”