Rentokil PCI, India’s top pest control company, has introduced the all-new Experto Anti-Mosquito Racquet, which has been certified by specialists as a novel product-based approach to combat the mounting threat of mosquito-borne diseases in the country.
The launch of ExpertoTM Anti-Mosquito was followed by a large BTL campaign emphasising PCI consumer category goods’ core strength: ‘Used by the world’s leading pest control specialists.’ Experto’s campaign included a creative tagline, “Experts Use It. Families Trust It,” as well as social media and digital marketing efforts. The campaign emphasises their experience in pest control and insect management, as well as the fact that families have trusted the brand for more than 50 years. PCI ExpertoTM hopes to extend its product portfolio and retail footprint in the consumer products area with this campaign.
As the monsoon approaches, states prepare for the annual war against mosquito-borne diseases. Mosquitoes are one of the most serious public health concerns. India faces a disproportionately high burden of mosquito-borne diseases, accounting for 34% of global dengue infections and 11% of global malaria cases. According to the WHO, India is responsible for approximately three-quarters of all malaria cases in Southeast Asia.
While there are various ways to get rid of mosquitoes, such as spraying insecticides or burning camphor in the room, the anti-mosquito racquet is the most convenient and effective. Rentokil PCI’s ExpertoTM Anti-Mosquito Racquet is poised to be the category’s most innovative product.
The ExpertoTM anti-mosquito racquet is smart, strong, sturdy, and long-lasting, with features such as a Rechargeable Li-ion battery, Robust Built Quality, ABS body, power and charging indication, and, most significantly, it is Made in India, with a six-month warranty.
It’s available in India’s major cities through top standalone medical stores, pharmacy chains, electric and hardware stores, and retail outlets. The product will be accessible on major e-commerce sites, including Amazon, shortly. It is available at a special launch price of INR 499, which is lower than the MRP of Rs 699.
“We are thrilled to unveil the anti-mosquito racquet, which will help tackle such difficulties and give a solution that assures a safer, better, and more protected neighbourhood,” David Lewis, MD of Rentokil PCI, said at the launch. In the first phase, the product is offered in cities such as Delhi, Mumbai, Chennai, Lucknow, and Kochi, and will soon be expanded to 22 more cities.”
Rentokil PCI, with a nationwide presence, adheres to the highest standards of compliance with pest control safety procedures and regulations, thereby protecting people and improving life. The company continues to supply consumers with 100 per cent safe, reliable, and effective solutions through its PCI product line, which includes the latest Experto launch.