Pune-based company Finolex cables launched new TVCs with Kiara Advani and Kartik Aryan. Finolex’s president of sales and marketing said, about new TVCs and wants to capture the new market. In this Finolex advertisement, the brand ambassadors are Kartik Aryan and Kiara Advani who are co-stars of the new upcoming movie bhool bhulaiyyaa-2. This Pune-based company has also launched dad with the two actors. As a part of the Finolex 360-degree campaign.
Amit Mathur, president of sales and marketing, Finolex cable said that Finolex appointed two new actors Kartik Aryan and Kiara Advani in a bid to be more appealing to a younger audience. This TVC’s created by Enormous, and the brief was to highlight the business to consumers about the product category that the company is diversifying into. Amit Mathur says, Finolex doesn’t have much market share in other areas of the market, but they hold a leadership position with cables and wire. Finolex also produces switches, fans, immersion rods, and lighting water heaters.
The reason behind this ad is to create awareness in consumers’ minds about other categories of products that Finolex produces, says Mathur. The company’s quarterly earnings show how well the company has been doing. In Q3 2022, the revenue of Finolex cable earned is 972.9 crore and registering growth year on year by 17%. Communication cable was affected by falling prices of fiber, while electrical wore and cables witnessed a growth of 19%. During the quarter optic, fiber cable volumes grew by 80%.
As a part of the campaign, there will be two more TVCs for wire and lighting will come, says Mathur. He says Facebook as a medium is now obsolete, and they are planning to go ahead with another social media presence through being active on Instagram and LinkedIn. Finolex also plans to run their ad on regional languages channel, and TVC will be available in six different languages this will lead to an increase in the reach of Finolex products in different parts of the country. Though the assumption about Finolex is that it is a business-to-business (B2B) brand, Mathur says the majority of business revenue comes from its business-to-consumer (B2C) products.
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