Flipkart one of the most reputed e-commerce platform has launched their new campaign which says the “India Ka Fashion Capital” campaign featuring Bollywood actors Ranbir Kapoor and Alia Bhatt.
With the proposition of “Wear The Next”, Flipkart Fashion invites the brand lovers, the trendsetters, and therefore the spotlight stealers, to have their personal fashion choices while maintaining with evolving fashion trends. The campaign is aimed toward inspiring fashion-lovers across the country to upgrade their fashion quotient with the newest styles available on Flipkart.
The new campaign showcases Flipkart Fashion’s brand ambassadors, Ranbir and Alia, are often seen educating consumers about always being ahead in their style game by ‘Wearing The Next’ through a meaningful media mix, using styled fashion quotient and targeted communication for various micro-segments of consumers. The campaign is aired on television and digital platforms for 8 weeks. Aside from 2 TVCs, consumers also will see a lot of curated digital content. From short videos talking about the advantages of shopping on Flipkart Fashion to several social media challenges, consumers will see the duo in various engaging and interactive formats.
The fashion industry in India has changed in different ways this past year, as consumer needs still evolve at a time when ‘needs’ itself remains dynamic. Several people in the past year have created a flash of reckoning and rethinking as they checked out their fashion requirements through a special lens. With most of the people remaining safely indoors, the pandemic triggered changes and brought many new customers online to experience fashion through e-commerce, not only in metro cities but also in smaller regions and towns. Consumers today are fashion-conscious, value-seeking, and aspire to have the newest celebrity fashion trends.
They believe in addressing these needs meaningfully by collaborating with the simplest within the industry and are constantly onboarding new brands, sellers, and partners to reinforce the customer shopping experience. Through their latest campaign, they have tried to inspire consumers across the country to explore the newest trends and make the style that they need always wished for.