Lay’s launches #YeWaalaYaadRahega campaign featuring Ranbir Kapoor and Alia Bhatt

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Lay’s has launched a brand new television commercial for the 2 new limited-time flavors i.e. Lay’s Herby Crush and Lay’s Cheesy Love. Lay’s aims to form the new variants an affair to remember for the fans across the country through their campaign #YeWaalaYaadRahega.

Wherever celebrations and good times happen, the LAY’S brand is going to be there as it’s been for quite 75 years them being in this business. With flavors almost as rich as our history, we have a chip or crisp flavor bound to bring a smile to your face.

Concept by Wunderman Thompson this TVC features Lay’s brand ambassadors Ranbir Kapoor and Alia Bhatt. The ad film features the 2 celebrities engaging in fun, romantic banter with each other. Their repartee is characterized by poetic quips for each other, playfully disguised as witty remarks about the new Lay’s flavors. Through the campaign Lay’s aims to form the 2 new variants ‘an affair to remember’ for fans across the country.

These new variants are to be launched by Valentine’s Day 2021. The launch of the TVC is first within the line of various activations that the brand has within the pipeline for the upcoming weeks. The brand narrative does explain how these 2 new flavors of Lay’s let lovers, friends, acquaintances, and even strangers make and celebrate their relationships over a shared moment of chips.

As a brand, Lay’s has always aimed to feature joy in consumers’ lives and make special moments even more special. They sincerely hope that these new flavors with the #YeWaalaYaadRahega campaign presenting Ranbir and Alia will convince and will be truly memorable for their fans and consumers across India. Both the new variants of Lay’s are truly unique and do offer a burst of flavor and they’ve tried to bring alive the distinctiveness of the 2 flavors within the TVC also, and sincerely hope that their fans across India would relish these new offerings.

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