Gaana launches “HotShots” to targeting TikTok’s million or more fan base


Gaana, the leading music streaming application in India, with over 150mn users is investigating every possibility to catch the China-sized gap that TikTok has left behind. When the Indian government recently banned TikTok, along with over 50 other Chinese apps, “which are biased to sovereignty and respectability of India, defense of India, the security of the state and open request of the public”

HotShots – another feature on the Gaana app that lets all you make videos, alter them with special effects, and then allows them to share it with others. Additionally, there are no advertisements to intrude on the video stream.

What’s fascinating is Gaana touting (the tag) #MadeinIndia across social media, an unmistakable gesture to the platform’s origin, as compared to TikTok’s Chinese inceptions that brought about its boycott. Gaana doesn’t stop there. It also took a punch at TikTok in Hotshots description, “Tick-Tock-Tick? Counting time? Not any longer.

Prashan Agarwal, CEO of Gaana stated that “At Gaana, They have consistently stressed on setting the intensity of digital content creation into the hands of rising talent. They had launched the Gaana Vertical Video stage a year prior to allowing our celebrities/singers to connect with our group through Short Videos.

Today they are developing on that ability by disclosing the ultimate short video creation and utilization platform through ‘Gaana HotShots’. Our home- developed entertainment super application is all set to serve as the nation’s go-to goal for entertainment across music, digital recordings, short viral videos, and buzz, offering hopeful Indians the ability to become influencers in their own right with Gaana’s world-through live streaming & short video making capacities.

We checked the component on the Gaana application, and shocking closeness to TikTok got our attention. The sliding of the screens, to the arrangement of the like and share button and even the celebrities and influencers are ready. We saw Bollywood stars Shilpa Shetty and Kartik Aaryan, who had a sizeable after on the ByteDance-possessed short video application (TikTok).

TikTok was the most downloaded application around the world (non-game) for May 2020, with more than 111.90 million users, says Sensor Tower, a mobile marketing intelligence organization.  India drove the route with 20 percent of the overall downloads. Presently that the application is banned, it’s free for its million-plus audience, and Gaana looks determined to win them over.


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