Jagran New Media teams up with Hyundai Motor for the “The Brighter Side” campaign


Jagran New Media, the advanced wing of Jagran Prakashan Ltd, recently collaborated with Hyundai Motor India as a piece of ‘The Brighter Side’ campaign to make a feel-good video content that eases tension and spread trust in better occasions. The organization has selected a social media route to run the campaign.

“Known for its outstanding brand trust and qualities, Hyundai Creta and Jagran New Media kept the association in place with consumers while promoting positive informing through their most recent video,” Jagran New Media said in an announcement.

Suresh Oberoi has lent his sedating voice to the 3-min long video which discusses the changing idea of time. The X factor of the video is the manner by which it subtly features the precautionary measure that should be taken during circumstances such as the present condition while promoting the brand USPs of Hyundai Creta.

 Puneet Anand – Group Head – Corporate Affairs of Hyundai Motor India Ltd stated that “These are really exceptional occasions. The progressing worldwide pandemic isn’t simply influencing one nation, one landmass, or one society, it is influencing the entire world equally! If there’s a silver lining to this, it is drawn out the best in individuals and organizations. Guided by the vision of ‘Progress for Humanity’ at Hyundai, they vowed their unwavering help and took a progression of activities to help the Government in the fight against this difficulty. The basic beliefs of the foundation motivate us to strive for the advancement of society. ‘The Brighter Side’ by the Jagran Group is an update that despite the fact that there’s a parcel of anxiety on the planet at the present time, this additionally will pass. It is a great effort to spread positivity in this hard time.

In these hard times, to build brand notability and resonance, it is very much important to engage with the target audience in a significant way. Hence Jagran New Media and Hyundai Motor India met up to portray better occasions ahead.

COVID Pandemic has activated very hard times. Individuals are in despair and the business feel is testing. As people, we continuously strive on hope and are going forward, creative ideas along with engagement and perseverance will act as a catalyst of progress. We all can fight this circumstance if we strongly believe that change starts with us. ‘Brighter Side’ is an activity to recognize and enhance organizations who improved to spring back life into the business.” included Bharat Gupta, CEO of Jagran New Media.


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