Gaurav Mehta to lead Zupee as the New CMO


India’s leading skill-based online startup Zupee announced the appointment of Gaurav Mehta as the new Chief Marketing Officer. Gaurav Mehta, in the new role as the Chief Marketing Officer, will be focusing on ensuring the penetration of their marketing strategies and campaigns in all parts of India.

 At Zupee, he will continue to monitor and lead the team on conducting marketing research, establishing strong marketing fundamentals, and mentoring a growth marketing team while actively involving in building a strong relationship with business partners and prominent personalities in the industry enabling an accelerated growth.

Gaurav Mehta has been in the industry for more than 19 years, having the experience of leading Industry giants Yahoo India, OLX, and Girnar Soft. He has been actively participating in Mobile Marketing since 2018, he has been awarded the ‘Marketer of the Year’ by exchange for media, in 2015, Indian Marketing Awards, and power profile by LinkedIn in 2016. He was also mentioned in ’40 under 40’ by the Exchange media group in 2018 and 2019. A keen market analyst, an avid reader, researcher, and experiences of over a decade will result in building a strong and healthy foundation for Zupee in the market.

Gaurav Mehta is Post Graduate in Brand Management and Media Planning from MICA. Before joining Zupee, he led the role of Chief Marketing Officer at Girnar Soft and also worked at Cardekho,, and Zigwheels.

Dilsher Singh Malhi, founder, and CEO of, Zupee said; it is a happy moment for us to have Gaurav on board. As a user-friendly, fastest-growing player in a technology-driven innovation field, the leadership of Gaurav will boost our performance and helps in maintaining the flexibility to adapt to the rapidly changing market. Gaurav brings over 19 years of experience in the field of IT and in-depth knowledge and understanding about B2B and B2C markets will provide faster and much simpler forms of methods in problem-solving. I believe Gaurav is the exact person for leading the marketing wing of Zupee and wish him a long relationship with our team.

Speaking on his new start at Zupee, Gaurav Mehta said- I am so happy to be part of Zupee, the online gaming sector is in a rapid growth stage. It is very challenging and exciting for me to work in a highly flexible environment and a sector that is open to experimentation and learning.  Dilsher’s vision to lead the company innovatively is very promising and I assure you of my involvement in building Zupee as strong market competition in the new field, he added.

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