Godrej launches first-ever handwash powder


Add the handwash powder which costs you Rs 15 to water, and your handwash is ready

Perhaps the most basic and yet the most meaningful step we should take to keep ourselves and our loved ones safe is hand washing. After the pandemic broke out, this is something that’s been hammered into our brains. The selling of handwash brands has since improved in many forms.

Protekt, a personal and home hygiene brand from Godrej Consumer Goods Ltd, aims to raise awareness of Godrej Protekt Magic, India’s first force for liquid handwash, in a conceptualized ad from Creativeland Asia.

We see a doctor donating the handwash to her nephew in the commercial, who then moves on to explain how to make it. The mother of the child expresses apprehension about the price, but the doctor alleviates her anxiety and discloses that it is priced at Rs 15. It also provides 99.9 percent defense against germs from Covid-19.

Sunil Kataria, CEO of Godrej Consumer Products Ltd (GCPL), India & SAARC, said that Godrej Protekt has always concentrated on providing its customers with inexpensive and superior hygiene products. One such offering that stands out is Protekt Magic and is a game-changer in the genre. We would like to enter the industry further and improve trials of this innovative product. Along with the current neem and aloe vera versions, the TVC also highlights the recently introduced lime version.

Anu Joseph, Creativeland Asia’s chief creative officer, said, “This is a truly revolutionary product – magical, I’d add.” In so many ways, it is magic – creativity, price point, and security against germs. Our goal was to build a piece of touch that really brought out all the magic in the brand. And we did it in the special way of Protekt – with delight and experience.

Godrej Consumer Products Limited (GCPL), headquartered in Mumbai, India, is an Indian consumer goods company. Soap, hair dye, toiletries, and liquid detergents are included in the GCPL products. ‘Cinthol’,’ Godrej Fair Shine’,’ Godrej No.1′ and ‘Godrej Shikakai’ in soaps,’ Godrej Powder Hair Dye’,’ Refresh’,’ ColourSoft’ in hair dyes, and ‘Ezee’ liquid detergent are the products.

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