GPCL launches ProClean range: Enters into the home cleaning segment

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The ProClean range offers customers three products, ProClean Toilet cleaner, ProClean Bathroom Cleaner, and ProClean Floor Cleaner.

Godrej Consumer Products Limited (GPCL) has entered into the home cleaning products segment with the launch of Godrej ProClean, a brand that offers surface cleaning and disinfecting solutions. Especially in the current context of pandemic the surge for hygiene products scaled up drastically, ProClean caters to the rise of customer demands through a range of products that offer protection against germs. The brand’s USP is to cater to customers with their “best quality at best price” offering.

As per AC Nielsen, the market size of the home cleaning segment (floor, toilet, bathroom cleaners’ segment) is reportedly  Rs 2,600 crore. Due to the drastic awareness about cleanliness and hygiene, consumers are looking at products that keep their home hygiene and germ-free. This pandemic is likely to fuel the future growth of the home cleaning products category in the coming days. A shift is being observed in the consumer preferences of choosing the new age products over the traditional phenyl which shapes the demand for durables.

Sunil Kataria CEO -India and SAARC, Godrej Consumer Products LIMITED (GPCL) said “Demand for consumer products continues to grow due to consumer alertness concerning the importance of hygiene and spread of infectious diseases. Our main objective to launch the Godrej ProClean to develop a home cleaner brand that entails trust assuring best quality at best prices possible”.

Godrej ProClean Floor Cleaner is now available in two fragrance options: Citrus and Lavender. Godrej ProClean Toilet cleaner is available at a price of Rs 86 for 500 ml and Rs 168 for 1 ltr. Godrej ProClean Bathroom Cleaner is available at a price of Rs 91 for 500 ml and Rs 172 for 1 ltr. Godrej ProClean floor cleaner is priced at Rs 93 for 500 ml and Rs 179 per ltr. The products are available in the open market and can be bought online too.

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