By this, the brand is contributing a wonderful experience to the customers by an exciting lucky draw with overwhelming gifts and prizes. For participating in the game, they need to purchase selected products from Godrej Locks. The contestant wants to buy a Godrej Lock ranges between 1st to 31st January and it must less be at least less than the price of INR750 to take part in the competition.
Customers who are qualified for the competition are subjected to win prizes up to INR 50 lakhs as a part of this strategy. The exciting prizes include Godrej Spacetek Prob digital door lock, Lenovo laptops, Redmi Smartphones, and so on.
After purchasing Godrej items, the customer want to maker a missed call to 7263030004. After this, they will be notified through an SMS, which is a link with a form that must be submitted.
The promotion of the program is through television, OTT platforms, and digital poster in some markets. There have nine influencers to encourage the competition across the nation.
Shyam Motwani, EVP and Business Head of Godrej Locks & Architectural Fittings and systems say that Customers of the current age need more connection with the product and brand. Through this lucky win as well we get a connection with the consumer. The path we used to concentrate people on different platforms, finally become fruitful in a level of Brand Loyalty that we will enjoy.
The majority of people love to get discounts and offers, as well as are fond of celebrations and festivals. The New Year is well a major celebration for the customers. As a result, the customers get a golden chance to get exciting prizes and enjoy their New Year with fun and luck to begin the wonderful year 2022. ‘Luck by chance Hungama’ is not only to create great values but also to get a chance to win prizes of more than 50 Lakhs! Our last Competition also got participation of more 5000 and we are glad to see more in this lucy win.
The promotions are mainly through television so that we will get a mass audience to watch and participate in this.