Greenlam Industries shows what a seed of love can do

Greenlam Industries promote sustainability with their new ad campaign- Gutli

Greenlam Industries, a surfacing solution brand launches a new film ‘The Gutli’ to promote sustainability. The film produced by Titus Upputuru Company depicts that the company believes in creating beautiful spaces without causing any damage to the environment and the planet. It aims to produce better products by adopting sustainable processes that may have a gentle impact on people and the environment.

The brand’s vision is to create economic growth by using methods that promote environmental protection. Greenlam industries promise to use sustainable products that follow the mantra of reduce, reuse, and recycle.

                                                   The new film ‘Gutli’ shows a young girl named Suguna who is full of questions. After learning that our earth is losing trees, little Suguna begins to bother about her father, who is a carpenter by profession and relies on trees for a living. Suguna then decides to plant trees to help her father and our planet. In the end, the company shows that, just like the little girl, the company also cares for the environment, and extracts wood from sustainable forests.

                                               Commenting on the launch of the brand campaign Parul Mittal, director at Greenlam industries said- Greenlam industries are improving its product portfolio to deliver the best surfacing solutions to our customers while being committed to the planet. We have substantially reduced our waste production and also conduct time-to-time Greenlam plantation drives spreading the message of protecting the environment and our mother earth. Through this film, we want to convey the message that Greenland industries source their wood from sustainable forests and have prevented the felling of 8000 trees through our paper waste recycling initiatives.

                                                Speaking on the launch, Titus Upputuru, writer and director of the film said- We do not need huge plans and purposes to help and protect the environment today. Just like the little girl, we only need a handful of faith and compassion to make this planet a happier, greener planet. It was such a wonderful experience to write and direct Gutli for Greenlam Industries that depicts their efforts to promote sustainability.

The film produced by Titus Upputuru Company depicts the need of trees and why it is necessary to protect the environment today. We should take serious steps against the activities that are hazardous to the environment unless it is too late.

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