Hardik Pandya’s ascent is the new cool factor for marketers.

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Almost two decades ago, when Kapil Dev dominated the Indian cricket scene, was the last time we had a terrific all-rounder who made a splash in international cricket. Hardik Pandya has accomplished a remarkable achievement by consistently performing well as an all-rounder in the last several seasons of cricket. At the time this story was being written, Hardik had more than 22 million Instagram followers, 12 million Facebook fans, and roughly 7.9 million Twitter followers. This number will only increase if he keeps up his performance.

Pandya will be the most watched international cricketer in play Down Under, where we will have the same great names in action, as he has the major T-20 World Cup to follow in Australia next month. His performance in the T-20 World Cup will be closely watched by both the current brands he is aligned with and the new businesses that want to take advantage of his potential. His endorsement earnings will increase much more as a result of his strong performance.

The Vadodara-born cricketer, 28, has played for India in both the test and one-day squads for roughly six years. Pandya has been elevated to a high pedestal by cricket fans as a result of India and Pakistan’s recent Asia Cup match, which had a close finish. His reputation has skyrocketed as the team’s finisher. His leadership abilities, which he demonstrated in the most recent IPL by guiding Gujarat Titans to the championship, also add value to him. Pandya now supports several businesses, including Gulf Oil, D: FY, Eume Bags, Star India, Dream 11, and Sin Denim. More companies are probably going to follow suit.

Pandya’s assertive style and cool, nimble personality can appeal to a wide range of companies, from consumer technology to motor oils or car batteries. In the past year, he has also shown himself to be an effective leader, and everyone who has been paying close attention to his cricketing prowess and business acumen has praised him for his confidence in his capacity to recover from his injuries. Industry reports claim that Pandya demands a minimum of Rs 2 crore each day in fees. Pandya is a vital player on the current Indian team and is quite active on social media thanks to the confidence he has gained over the past six to eight months.

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