Havas Media India has won the offline media mandate for Hamdard Laboratories’ food division, which has the widely known beverage brand RoohAfza and every one of its extensions, Hamdard saffron, Hamdard honey, healthy teas, snacks, oils, dairy products, and other value-added innovative food products.
The accounts are going to be handled out of the agency’s Gurgaon office, which is led by Uday Mohan, President – West & North India, Havas Media.
Established in 1906 by Hakeem Hafiz Abdul Majeed, Hamdard Laboratories (India) may be a leading marketer and manufacturer of medicines and herbal products that combine Unani methodology with developing research. Hamdard’s rich heritage consists of natural herb-based products spread throughout pan India and globally. Hamdard’s food division offers a collection of products that includes squashes, juices, milkshakes, fusion drinks, honey and spices. RoohAfza is Hamdard’s flagship product under the category of beverage offering new variants like Rooh Afza Milk Shake, Roof Afza Fusion, Rooh Afza Lassi, Rooh Afza sachet (single serving pack). Jam-E-Shirin, a variety of concentrated sharbat like khus, rose, sandal etc are also available in its beverage category.
Hamdard also offers various educational programmes associated with technology and food through its educational arm, Hamdard University. Hamdard Foods’ Manesar plant is registered with US FDA and is ISO 9001 certified and ISO 22000.
Hamid Ahmed, CEO, Hamdard Laboratories India (Foods Division), said, “Hamdard cherishes the trust and recognition of many households through its health benefitting natural products for the last 114 years. We aim to become a very home-friendly food & beverage brand with the core purpose of offering health through foods. We are confident of Havas Media’s capabilities and strongly believe in their Meaningful Brands philosophy, making them the proper partner for us. We glance forward to the present partnership
Havas Media Group India, CEO, Mohit Joshi said, “Hamdard may be a legacy brand, a trusted household name with the presence for more than 100 years, offering healthy and natural products. With immunity and health taking centre stage in our lives, ayurvedic and herbal food products and supplements are getting the well-liked choice of consumers. Our ‘Meaningful Brands’ philosophy vibrates well with a brand like Hamdard and that we are glad to be appointed as their media partner. We glance ahead to our association in driving the meaningful journey of the brand.”