With its recent professional and consumer achievements, Henkel Consumer Brands, the premier German consumer goods corporation, is poised to solidify its position in India’s hair color and care sector.
Schwarzkopf, a 120-year-old brand, has innovated by blending high-quality ingredients with cutting-edge hair care technologies. The brand, known for its professional quality and science-backed hair innovations, joins the at-home hair color area for the first time with two new lines, Colour Specialist and Simply Color. For the India launch, the company chose colors that complement Indian skin tones.
Due to urbanization and changing lifestyles, the Indian hair color industry is predicted to expand by 17.5% by 2026. The epidemic also changed customer behavior, prioritizing at-home convenience, making it a good time for the brand to join the business.
Henkel Consumer Brands’ Schwarzkopf Professional division named Mira Rajput Kapoor India’s first Hair Muse. Mira’s grace and elegance represent the brand’s principles of innovation, empowerment, and evolution. Mira will promote Schwarzkopf Professional’s worldwide tradition of altering, reinventing, and upgrading hair in a compelling campaign.
Mr. Kartik Kaushik, Country Head – Henkel Consumer Brands, India, and South Asia Export Markets, adds, “The growth trajectory of Schwarzkopf Professional India has been amazing. Since entering the Indian market in 2001, we have maintained and committed to our brand DNA of continually bringing in superior goods, benchmark-setting innovations, and total customer-centricity while defying conventions and embracing change. Schwarzkopf’s expertise will improve DIY hair color. We want to capitalize on the expansion of the at-home hair color industry, particularly during the pandemic, by launching Colour Specialist and Simply Color. We are quite optimistic and have broad distribution plans to attain 20% of the premium category market share by 2025.”
The successful combination of the company’s beauty care, laundry, and home businesses will allow the Indian market to continue to access foreign top sellers.
New at-home line: Colour Specialist, a permanent, fashion-forward hair color containing Hyaluronic acid, reduces hair damage by 90%. Simply Color covers grey hair without ammonia or silicone. Dermatologist-tested and PPD/PTD-free, it delivers color without compromise. Colour Specialist costs INR 675 and Simply Color INR 725.
Nykaa, Flipkart, Amazon, and general retailers sell at-home color kits.
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