‘Himalayan Organic Apple Cider Vinegar’ to be launched by Dabur

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‘Dabur Himalayan Organic Apple Cider Vinegar ‘has been launched by Dabur India. This ‘Organic Certified’ product is claimed to boost immunity.

Announcing the launch, Dabur India AGM-Consumer Marketing Rajat Mathur said: “The launch of Dabur Himalayan Organic Apple Cider Vinegar underscores Dabur’s continued commitment to delivering high quality innovative natural products. Vinegar made from apple cider vinegar is made by fermenting real apple juice. Dabur Himalayan Organic Apple Cider Vinegar is an organic-certified apple cider vinegar. It is 100% pure, unfiltered, unpolluted, and unpasteurized apple cider vinegar with the real mother of vinegar content.” 

Apple cider vinegar, which is rich in antioxidants, is used for health benefits. It has immune-boosting properties, helps the body metabolize, is good for digestion, and helps maintain a healthy weight. It can be taken in warm water every morning or added to salads, green tea, and juices. Dabur Himalayan Organic Apple Cider Vinegar is packaged in a glass bottle format and stored for safe storage and consumption.  

“With the launch of Dabur Himalayan Apple Cider Vinegar on Amazon Prime Day 2020 exclusively on Amazon India, we have every reason to continue research and co-creation with Amazon to offer our customers another world-class product that has been deeply researched.  Offers as ‘Dabur Himalayan Organic Apple Cider Vinegar’ are committed to Dabur’s core ideology dedicated to the health and well-being of our customers. The best way to start our 2021 by launching a product we already know will soon be a stellar one. Dabur India e-Commerce Business Head Smart Khanna said the product will be available in a 500 ml pack for Rs 640. 

Saurabh Srivastava, Director, Category Management, Amazon India, said that “We are pleased to announce that Dabur India, India’s most trusted brand, is another product on our platform. ‘Dabur Himalayan Organic Apple Cider Vinegar’ is packed with many organic, numerous health and health benefits. Through this initiative, we expand our portfolio under the health category and offer a wide range of options to our valued customers. “

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