Home Credit India strengthens leadership board

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With the continued focus on omnichannel marketing led by a digital-first approach, Home Credit India, a local arm of the international consumer finance provider, has appointed a dynamic marketer, who calls himself a digital marketer – Ashish Tiwari as its Chief Marketing Officer (CMO).

With over two decades of rich experience across various sectors, Ashish has been practicing brand marketing, digital transformation, technology and data analytics. His previous role was as Chief Marketing and Digital officer with the Indian arm of Italian Insurance giant Generali, where he was leading the brand, engagement, PR and digital for the company.

Extending a warm welcome to Ashish, Mr. Ondrej Kubik, Chief Executive Officer, Home Credit India, said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing & diverse industries experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine Home Credit brand connect with consumers in the endeavour to fulfil aspirations.”

Ashish’s diverse industry experience includes stints with Hero Cycles where he led digital transformation across the Hero group. Prior to that, he was with HCL, Jubilant group, Vodafone, managing brand communication and product/consumer marketing. Along with an MBA degree, he has a digital & social media specialization from IIM Bangalore.


Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and experience yet another new vibrant industry – Consumer Finance. In the post-Covid world, consumer lending is undergoing a lot of influx with new-age digital lending modes shaping up. Having served over 14 million borrowers, Home Credit India, has been doing a remarkable job in enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new evolving consumers, I am honoured to join its journey and look forward to contributing to its renewed growth and success.”

With a customer-centric approach, Home Credit India has recently embraced digital transformation, and has fast expanded its digital presence and offerings since 2020, to build an omni-channel connection with products and services. Today, both Home Credit India customers and merchants/retail partners can deliver seamless and paperless onboarding via the Home Credit India app or website. Half of Home Credit India customers now follow a complete online journey, and metrics show these numbers are growing each day.

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