How inclusivity at Twitter works for Black and Latinx


During the early days of the pandemic, Twitter Inc shifted to the ‘Work From Anywhere’ model. Adding more people of colour to the final job candidate slates was implemented as a requirement.

This has now helped the company to post gains in the hiring of Latinx and Black employees.

The company said on Wednesday that the share of Black workers among the U.S workforce jumped to 9.4% in 2021. This was 6.9% in the previous year. And in the case of Latinx workers 8% increase in employees was witnessed from the 5.5% in the previous year.

However, the company didn’t disclose how the improvement constitutes the current size of the number of workers in the U.S. workforce. The company had 7,100 workers globally in the third quarter.

James Loduca, the vice president of inclusion, diversity, equity and accessibility at Twitter said that, in the all-virtual space, there were few limitations to where one can show up to meet talent as a company. He added that they can hire people in markets that have high populations of Black and Latinx talent.

Since the murder of George Floyd by police in 2020, the company has been under pressure to better the hiring of under-represented workers. They also made commitments to close the gaps in equity and set new diversity goals.

In 2020, the company promised that women would constitute half of the workforce. By 2025, the under-represented groups would be 25% of the U.S workforce. In 2021, 44.7% of the global workforce were women.

The first-quarter financial results will also carry the total share of under-represented workers update. Diversity goals now determine how they meet those executive pays.

Even after the pandemic ends many workers can still work from anywhere and not return to the office. The company had last year sought new hires in South America, Africa and South Florida, Texas and Southern California to leverage virtual recruiting.

Compared to the prior year, Black workers are more than twice likely to accept a job from Twitter. There was nearly a fivefold improvement in the case of the Latinx applicants according to what the company said.

This year, initiatives will be taken to improve the hiring of Latinx workers. According to the 2020 U.S. Census, about 18.7% of the population make up Hispanic people.

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