With the arrangement that moms are continually reeling under the pressing factor of amazing nurturing, the brand expects to support the force of a mother’s impulse by pushing the conviction that #MomWaliFeelinghai #SahiWaliFeeling.
Saakshi Verma Menon, Marketing Director, Kimberly-Clark India, said, “Exploring parenthood can be an overwhelming errand in any event, for the normally certain millennial moms. Nonetheless, despite all the bedlam, there are regularly genuine snapshots of satisfaction that moms experience when their impulses dominate, and they understand better approaches for really focusing on their child.
“As a brand that has been an indispensable part of the existences of new moms, Huggies has consistently been enlivened by their craving to give the absolute best consideration to their little ones, and this new campaign rejuvenates this with regards to the mothers of today.
“We are sure in the importance and ethicalness of a mother’s internal voice and are focused on being a confided in accomplice that not just makes her excursion simpler through unequaled item encounters yet additionally causes her to put stock in herself and her decisions for her child,” Menon said.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “For new moms, every disclosure is an indication of their senses and the mission #SahiWaliFeeling praises the little triumphs that accompany it. As an inheritance brand, Huggies has consistently remained by moms, at all times, trust that this drive won’t just impact them yet additionally assist with boosting their certainty.”
Presented through a TVC, the dispatch of the mission will be upheld by a high decibel coordinated advertising suggestion, established in the item guarantee of delicate quality and brand theory of additional fixing the connection between a mother and her child through the ties of trust and confirmation.
With its bubble-bed innovation and absorption of up to 12 hours, Huggies Wonder Pants keeps the child’s skin dry and agreeable overnight. The diaper additionally accompanies a cutting-edge belt that is gently intended to secure the child’s midsection against red imprints, making it bother-free for mothers in general. Hence, settling on it is the ideal decision.