Hyundai collaborates with Universal Music Group for ‘Hyundai Spotlight’


In conjunction with Universal Music India, Hyundai Motor India Limited has announced the launch of ‘Hyundai Spotlight’ (UMI).

Hyundai Spotlight is a platform for aspiring artists from all around India to expose their work to the rest of the country. This partnership is slated to debut with the publication of the first song, ‘Dhoonde Sitaare,’ which features Aastha Gill and King, two well-known singers. In its initial year, this platform will feature six original songs, as well as multiple surround content programming to reflect various areas and languages across India.

By leveraging UMI’s partner relationships and efforts, Hyundai Spotlight seeks to assist emerging talents with the greatest Artists and Repertoire advise, as well as international video production quality and marketing.

Tarun Garg, Director (Sales, Marketing, and Service) said that Hyundai Spotlight wants to find, develop, and promote rising musical talent in India. It is an enablement platform for one-of-a-kind talent. Their brand philosophy is ‘Beyond Mobility’. They have collaborated with ‘Hyundai Spotlight’ for their new project. This collaboration will help them to push more emerging musicians to come forward and display their ability.

Devraj Sanyal, MD & CEO of UMG India & South Asia said that they are making an attempt to enable unique talents flourish through the Universal Music. This is frequently the baseline criteria for any artist to secure a deal, regardless of where you’re from or how successful you are. As an artist-first label, it is our responsibility to give everyone that opportunity based only on merit. Spotlight was built in collaboration with Hyundai India, who are known for innovating and going where few marketers have gone before.

So this will be a safe and pure environment for singers, singer-songwriters, producers, and composers to show us how brilliant they are, and if they absolutely deserve to be discovered, we will do so in the most mainstream way possible.

Hyundai Spotlight is built on the concept that younger generations desire originality from the brands they associate with. Hyundai hopes to directly connect with millennials, who have become India’s largest automobile buying population, with this music project. The goal is to give a platform for the country’s young talent to flourish. Hyundai Spotlight underscores the company’s brand concept of ‘Beyond Mobility’, which aspires to determine Hyundai Motor India’s future.

The Hyundai Spotlight campaign began with the release of ‘Dhoondein Sitaare,’. This is an exciting collaboration between Aastha Gill and King. The song is a feel-good song about breaking the daily routine and enjoying life and all the beautiful things around us. This song perfectly captures the current generation, which is always looking for for new adventures and living life to the fullest.

Our country is full with hidden talent, and this property can serve as a stepping stone for aspiring musicians looking to get into the music industry. ‘Dhoondein Sitaare’ is a catchy song about keeping our hearts youthful and ready for new adventures with our loved ones. This song’s whole creation process was fun.

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