The legendary Bollywood actress Karisma Kapoor has joined Sukkhi, India’s premier online-first fashion jewellery business, as their brand ambassador.
The actress will serve as the brand’s face, promoting the company’s high-quality items at affordable costs across India.
As the Christmas season approaches, Sukkhi anticipates a surge in demand for designer jewellery. Sukkhi plans to enhance its marketing efforts by presenting new designs and collections around the country with Karisma Kapoor as its brand ambassador.
Sukkhi has an omnichannel presence, with products available on Amazon, Flipkart, Myntra, Nykaa, and other e-commerce platforms, as well as its own website sukkhi.com and 125+ offline touchpoints across India, to suit the expanding demands of consumers.
“Karisma Kapoor has always been a well-known face across India,” stated Bhavesh Navlakha, Founder & CEO, Sukkhi, while announcing the hiring.
Karisma Kapoor, a timeless beauty, has her own distinct style that appeals to Indians and expresses her true wonderful self, which is in line with Sukkhi’s idea of being current and trendy.
Our goal at Sukkhi has always been to provide our customers with the best designs for every event or celebration.
New-age women, we believe, are looking for attractive yet affordable jewelry solutions that will not only improve their beauty but also help them keep up with the fast-paced market and its ever-changing trends.
We are ecstatic to work with Karisma Kapoor on our many branding projects across India, including marketplaces, our website, offline touchpoints, and ATL BTL marketing.”
“I am pleased to be cooperating with Sukkhi since the company has a vast variety of jewels that compliments the modern Indian woman and her style,” Karisma Kapoor said of the cooperation.
I’m always on the lookout for pieces that can be worn with a variety of outfits. Jewellery gives a woman confidence and allows her true personality to shine through. I’m thrilled to be working with Sukkhi Jewellery.”
Sukkhi, which was founded in 2012, creates high-quality fashion jewellery that is developed by women for women, utilising allergy-free materials.
Sukkhi, one of the most popular e-commerce sites, aims to provide high-quality products at affordable costs. Sukkhi’s jewellery is meticulously crafted and serves as the ideal fashion statement that can be worn on a variety of situations.