Homegrown athleisure manufacturer for female KICA has launched their winter campaign ‘Embrace’ to exhibit their new vary of products, carefully crafted to assure high quality, excessive comfort, and practical wear.
But Embrace is now not simply a collection, but a feeling that KICA wants to champion with females across the board.
This new marketing campaign revolves around the theme of embracing yourself and feeling assured and comfortable in your very own skin.
Five great women from extraordinary walks of existence came together for this marketing campaign the place every shared their respective trip and how they embraced their successes and more importantly, their failures.
Reeti Sahai is a passionate runner who has her very own team referred to as ‘Run with Reeti’ for people of all a long time and backgrounds to hit the track. When asked how her trip has helped her, she said, “I am more conscious of what I want. I assume I have embraced myself as who I am – with my flaws, the way I look, the things I do and it’s helped me to be me.”
Nitasha Biswas, a celebrated transgender mannequin who has won various beauty pageants says that “determination and focal point is something that I constantly observed so I constantly knew what I wanted.”
Aabha Bakaya, Senior Business anchor and founder of ‘Ladies Who Lead’, believes that “we want to be kind to each other as anybody is on their own journey. There is a stability to be observed in order to find a little bit more of you, in the higher picture, besides compromising on yourself.”
An advocate for physique positivity, Neelakshi Singh, an influencer makes use of her platform to show off and communicate her personal views on fashion. “It’s been a large undertaking for me but really embracing myself is something that I have come to analyse from my consuming sickness to the place I am today,” she said.
Qualified nutritionist Mrigna Chawla added: “My personal trip toward transformational weight loss after having extreme PCOS was sustainable solely because I gamified it and loved the process. This tremendous have an impact that led me to change careers and educate as a nutritionist to similarly be able to help others in their personal journeys toward fitness.”
KICA founder Aneesha Labroo says: “Our imaginative and prescient is to help ladies experience empowered, beautiful, and confidence in their own skin. As we launch our winter collection, we prefer to embrace it with heat and inclusion. We value all women and aim to empower them via the ‘Embrace’ marketing campaign which is about being actual to yourself”
The functionality, comfort, and flexibility of KICA Embrace aim to motivate ladies to be lively and experience their best.