Leo Burnett India recently won the mandate for the leading beauty accessories and personal care apparatuses brand Vega. The record was won after a multi-office pitch and will be taken care of by the organization’s New Delhi office.
Vega is one of the leading beauty accessory and personal care appliances brands in India with a wide scope of DIY and home use excellence instruments, prepping, and hairstyling. The brand has as of late endorsed Bollywood entertainer Ananya Panday for the female hairstyling apparatuses and cricketer Rohit Sharma for them as of late dispatched clippers under the VEGA Men brand as their image envoys. Leo Burnett will be driving the vital and imaginative correspondence for the brand across stages.
Talking about the declaration Sandeep Jain, Director, VEGA Industries Pvt. Ltd. stated “Vega in the course of recent years has been consistently reforming the excellence adornment market with top tier, very much valued items. Our main goal at VEGA is to give DIY (Do-it-yourself) ‘Head to Toe’ prepping/styling items to our shoppers so they can be ATMANIRBHAR. We are in a dynamic development stage and were searching for an accomplice who comprehends our aspiration as well as can take our image to the following level. Leo Burnett’s essential methodology, dynamic innovativeness, and the energy that the group carried to pitch lined up with our reasoning and we are extremely amped up for cooperating.”
Talking about the success, Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett said “Vega is one a couple of effective local brands in the magnificence adornment class. With the previous year offering force to the DIY culture, we see the gigantic potential for the brand to develop. We anticipate bringing our trendy innovative methodology, stage comprehension, and dynamism to help the brands driven development designs and build up to them as the pioneer in their classification.”