Professional network platform, LinkedIn has rolled out the #InItTogether brand campaign to put the focus on how the power and intensity of community are helping experts remain beneficial, productive and important in these questionable occasions. Inspired by the diverse potential of India’s 66+ million members on LinkedIn, the campaign features real stories of real members across career stages, and how they are adapting, innovating, and learning on their networks to push forward in this new world of work.
LinkedIn’s Network Gap data suggests that individuals with solid systems are sure about accessing openings than those with more vulnerable systems. Professionals are turning to the platform to learn how they can navigate the varied challenges posed by the pandemic. The brand campaign puts into focus how they leveraged the platform’s potential to connect with others, to tap into conversations, to upskill and glean insights that matter today, through the stories of four real members.
The members from diverse professions and varied levels of experience come together to inspire each other with personal stories and professional counsel on LinkedIn. The brand campaign features four such stories that reflect the power of ‘community’ and help other members feel confident that LinkedIn can support them in their professional lives in these uncertain times.
This move will encourage professionals to build the right expertise, gain relevant skills and knowledge and make the right connections across the network. The members are turning to LinkedIn to make new connections, upskill and find resourceful information to navigate the changing economic landscape.
The stories include hunting for virtual internships, upskilling, seeking fresh information and counsel on sales, and many career starters and students seek counsel to navigate a shrinking job market.
All four stories were shot remotely, which made the making of this campaign unique for the members as well as LinkedIn, following the nationwide lockdown. The creative team led the process by which each member received resourceful help and support from their close ones at home. Each person involved got a chance to witness the power of community first-hand through the making of this campaign.