The real estate company Lodha Group rolled out its new digital campaign featuring the Bollywood star Akshay Kumar. The campaign highlights the need for spacious homes and the homebuyer’s desire to buy extra spaces for study, work, or play.
The Lodha Group is considered India’s number one real estate developer. The Lodha Group has always strived to create landmarks that meet global standards and deliver world-class designs with the highest quality. The new campaign launched by the real estate developers narrates the new normal should be about unboxing oneself to the finest living experience with a quality home of own rather than being confined and boxed in a home.
The campaign highlights a fine living experience and emphasizes features like garden spaces, open decks, and other amenities that inspire people to upgrade to a lifestyle that their family deserves. The campaign highlights how many homebuyers during the ‘unlock’ period, took up to the decision to buy ready-to-move-in homes with large open spaces and fully designed amenities that provide a fine living experience. The Lodha Group sold about 4100 4100 ready-to-move-in during the post-unlock period that allowed many homebuyers to move into their new homes and enjoy the comfortable, secured, hassle-free, and fine living experience amid the restriction.
The Bollywood superstar, Akshay Kumar on his association with the Lodha Group commented that during these uncertain times having one’s own home with better living space is truly a blessing. He said that more living space would help an individual to live their life the way they want. The actor highlighted the importance of staying mentally and physically fit and how the environment at home and outside play an important role in one’s life. He also added that “it is very much crucial to choose the right home with safety, security, a healthy green outdoor and plenty of space to breathe”.
The creative director and senior partner of ANC, Radha Ghai, commented that campaign fill shows how Akshay Kumar is trapped in a box which metaphorically refers to the situation of many people who live their life confined to cramped up spaces. She added that the video delivers a simple yet powerful insight into how people feel living in constraints of space and home should be a place where people feel free and secured. The president- marketing and corporate communication of Lodha, Raunika Malhotra commented, “During the trying times like these, the Lodha Group is trying to make peoples life better”.