A look ahead into 2021, a year marked by extreme weather occurrences across the world, ranging from torrential rains and flooding to extreme heat and drought, all of which have been worsened by recent climate change.
India is third after China and the United States in terms of greenhouse gas emissions as of 2021. This makes it much more critical for each of us to act right away.
Solar energy is relatively easy to harness in India due to its vast solar potential. Technology has progressed to the point where it is now affordable. With the rise of the market, we now have a wider range of solar panel options, manufacturers, and dealers to pick from.
With the concept of sustainable living consuming Indians’ minds, many households and companies are going for solar to absorb the sun’s power. The complexity of solar adoption, as well as the resulting misunderstanding, is a big hurdle.
With its capacity to provide end-to-end solar solutions of world-class quality, Luminous Power Technologies chose to convey the truth about going solar for the house or business should not be such a difficult procedure.
With this in mind, Luminous teamed up with AutumnGREY Bangalore to develop the “Luminous – Solar ka Simple Solution” concept.
The strategy is based on the fact that Luminous offers consumers a comprehensive package, from solar components to installation and after-sales service. A very strong consumer insight of going for brands that are trustworthy and provide the best warranty & after-sales support helped craft the communication path for the campaign.
Scripting a film that conveyed the concerns of the consumer that drives him to switch to solar, while showing how Luminous makes the switch to solar as easy as possible was the next step. Exploring tiny details like consumers seeking advice from friends, conducting online research was essential while getting the bigger aspects right.
It was critical to take a unique approach to help consumers understand Luminous’ product while remaining entertaining.
2022 will be a pivotal year for the Earth’s climate, as will every year following that. We all must recognise this and do our lot to assist mitigate the devastating effects of looming global warming and climate change.
Follow and connect with us on Facebook, LinkedIn & Twitter
