Madhur Sugar launches #MadhurSugarRush challenge on friendship day


Madhur Pure and Hygienic Sugar, a retail brand, come up with a digital campaign in front of the festive season. We all love our friends undoubtedly and there’s a different type of excitement and happiness when you are with your besties. So, to celebrate this day with more enthusiasm Madhur Sugar in association with BC Web Wise decided to bring some sweetness, just to tell the friends that how sweet they are.

On this friendship day, the digital campaign by Madhur sugar reminds the audience to indulge in their best festive sweets, but to make the indulgence completely regretless by using only hygienic and purest sugar of all time with its unique 5S guarantee. Madhur Sugar launched the campaign in many of the states like Haryana, Karnataka, Goa, Delhi, Chhattisgarh, and so on.

Madhur Sugar- the name itself defines clean, which is one of the country’s largest brands of refined sugars provide safety as well as hygiene, with its shiny, with sugar crystals being untouched by someone, total unadulterated and deep-rooted with the 5S guarantee of pure things also Sulphur free.

About the #Madhursugarrush Challenge:

Like the rush of energy we get from our friends and any sweet treat, the #MadhurSugarRush challenge is set to celebrate the same, Madhur Sugar entered the challenge with Krystal D’souza. Krystal D’souza one of the most leading models in the industry passing forward a spoon full of sugar which then converts into some other sweet and tasty dish you love the most, when someone accepts the challenge, the Users are encouraged to keep the sweetness growing through tagging and passing on the challenge to all their best friends. So what is it going to be? Rasgulla  or Gajar ka Halwa? Soan Papdi or Dhokla? Maybe a large Dosa or simple slices of toast with sugar.

Madhur Sugar aims to have everyone and their best friends hope to accept the challenge so that this trail of sweetness never stops. And in all, no matter how creative the customers are with the sweet dish they desire to present and pass on, it will ensure the spoonful of Madhur Sugar and keep the sweetness going on.

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