Maggi can’t get replaced; we need to be an excellent alternative


The momos market in India is an unorganised one. Now not very many gamers have experimented with momos. When you consider that its inception in 2008, Wow! Momo, India’s homegrown QSR momo chain, has aimed to construct this meals item’s individuality across the nation.

Sagar Daryani, CEO and co-founding father of Wow! Momo, fondly reminisces approximately his university days, whilst he and his buddies used to enjoy momos from a momo aunty stall. It turned into then that he was given the perception and self-assurance that excellent quality momos can promote. It led him to experiment with the meals item – first inside the QSR enterprise and, now, with the aid of foraying into the FMCG space, with ready-to-eat momos.

Wow! Momo these days unveiled ready-to-devour momos. There are various flavours to be had, consisting of Veg Darjeeling, chook Darjeeling, Masala fowl, Corn & Cheese and chicken Cheese Momos. The costs are between Rs 155 and Rs one hundred ninety for a ten-piece p.c., and from Rs 255-285 for 20 portions. These frozen momos may be steamed, fried, microwaved as in step with your requirement/comfort.

It has to be referred to that with the brand’s entry into the frozen food/equipped-to-consume category, it will be competing with the likes of nicely-established brands, like McCain, Godrej Yummiez, ITC’s grasp Chef frozen snacks, Nestle’s Maggi and much greater that have ended up even more famous because of the COVID pandemic.

In an interview with afaqs!, Daryani talks about the QSR chain’s access into the FMCG phase, collaboration with BigBasket, ideal distribution breakup, challenges for ready to eat segment, and more.

Later you own 2 QSR agencies, Wow! China and Wow! Momo, how did you zero in on momos over different meals item for the ready to eat segment? What was the clincher?

The ready-to-eat momos concept came to my thoughts five years back, however, I desired the brand to grow from the eatery space and become expecting the right time to introduce frozen momos. We want to make momos an all-time food, be it for lunch, nighttime snack, dinner, or even at five in the morning at the airport.

Indians have grown up eating noodles, which could in no way get replaced, however, what can be the next alternative to Maggi? That turned into the initial notion behind it. What can be the go-to snack in the country. Our foray into the section addresses the time crunch that the general public face in their lives. it may be fast made and also you don’t have to look forward to 35-forty minutes, which is the normal meals delivery time.

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