MamaEarth of India’s fastest-growing FMCG (fast-moving consumer goods) brands has launched its latest campaign #Shaadiwaalaglow every day featuring celebrated actress and brand ambassador of MamaEarth Shilpa Shetty Kundra. The campaign features Shilpa Shetty who is known for her timeless beauty and glow and hence will be seen as the face of the brand.
The TV commercial, conceptualized by Korra Worldwide highlights the goodness of natural ingredients in the new Ubtan Face wash that gives #Shaadiwaalaglow every day.
The TVC shows that MamaEarth’s new Ubtan face wash gives a glow similar to the one from the Haldi ceremony during weddings. The film opens with a delightful banter at a haldi ceremony, where the bride’s radiant glow after wiping away the haldi catches everyone’s attention. The bride’s younger sister is staring at her in awe and is too amazed by her glow. She desires to get the same haldi wala glow every day.
It’s then when Shilpa Shetty Kundra notices this and playfully nudges the sister, asking if she also feels like getting married after seeing the bride’s glow. The girl responds by complimenting Shilpa’s flawless, glowing skin and expresses to get the glow without getting married. Shilpa then reveals her secret to glowing skin – MamaEarth’s Ubtan Face Wash. The film effectively communicates the unique benefits of the product, making it a must-try for those seeking flawless and radiant skin.
The film closes with the benefits of the non-toxic ingredients of MamaEarth Ubtan face wash which gives a pure #Shaadiwaalaglow every day.
Commenting on the campaign, Gazal Alagh, co-founder and CEO of MamaEarth said- Ubtan has been a secret to glowing and radiant skin for generations. It is typically used in Indian weddings, particularly in haldi ceremonies to lend a glowing glow during the wedding. To get the benefits of Ubtan every day for our customers, we have taken the best of the Ubtan ingredients and crafted them into a hassle-free formula in Mama Earth Ubtan facewash. Our new television commercial has established the Ubtan facewash synonymous with the Shaadi waala glow. Now, our consumers can get radiant, glowing skin every day with MamaEarth’s Ubtan facewash. I hope this resonates with our customers and they choose the goodness of natural ingredients with us.
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