Melorra, India’s fastest-growing D2C fine jewelry brand, has announced its festive campaign, which features inexpensive, hallmarked, and stylish jewelry for everyday use.
It emphasizes how the company is allowing clients to have BIS Hallmarked gold delivered to their homes across India, from the busy streets of Mumbai to a little suburb in Guntur called Melorra.
In India, gold jewelry knows no bounds. It’s just as much of an accessory for a girl in Rishikesh who doesn’t need an excuse to dress up as it is for a man gifting a gold necklace to placate his better half as it is for a young girl in Guntur attending an online official meeting.
And now, due to Melorra, anyone in India may get BIS Hallmarked gold from the comfort of their own home, regardless of their location or pin code.
Customers can be assured that the gold they buy is authentic by having it hallmarked. Customers are in danger of purchasing fake gold or receiving lesser carat value if this certification is not provided.
For 256 districts, the government has now mandated hallmarking. Melorra is reaffirming its commitment by making hallmarked gold jewelry available to every consumer in India’s 718 districts.
“From the beginning, Melorra has been a customer-centric brand,” stated Saroja Yeramilli, Melorra’s Founder and CEO. We ushered in a new era of lightweight fine gold jewelry based on runway trends with fresh launches every week.
We are enabling the government to offer BIS Hallmarked gold jewelry to every pin code in India thanks to our exceptionally robust logistical network.
During the ongoing IPL games, our film is streaming live on Hotstar, and it will also be broadcast on all major Indian television channels. With Melorra products, no matter where a consumer is, you can be confident that everything that glitters is gold.”
Since its inception in 2016, Melorra has been a disruptor in the fine, stylish, and lightweight gold jewelry market.
Over the last year, the company has experienced rapid growth, and it anticipates this trend to continue during the holiday season.
Consumer preferences have altered as a result of the COVID-19 epidemic, with consumers prioritizing lightweight and affordable fine jewelry with a focus on quality, design, and safety. All of this is available through Melorra.
Melorra today serves over 25000 pin codes around the country, ranging from towns with less than 10,000 residents to cities with populations over one million.
Every Friday, the firm releases 75 new designs based on global trends. With a current revenue of 350 crores, Melorra is India’s fastest-growing fine jewelry brand. Six years from now, the brand hopes to be a $1 billion company.