Mia by Tanishq rolls out Valentine’s Day campaign in collaboration with VOOT


The branded content arm of Viacom18, VOOT Studio, and Mia by Tanishq, part of the Titan Group, collaborated on an exclusive brand film for Valentine’s Day that describes celebration and true love. Mia by Tanishq has always believed that even a small piece of jewellery is a beautiful way of saying ‘I Love You’. As part of a campaign that not only shows Mia’s ‘The Cupid Edit’ Valentine’s Day collection but brings out the brand’s thinking and value proposition for Indian consumers, VOOT Studio has conceptualized and created a beautiful 40-second film.

The VOOT Studio and mia by Tanishq film communicate that you need to discover new forms of fun! The film speaks to a young and social media savvy woman of the modern century, who uses jewellery to dress up absolutely. VOOT Studio wanted to marry the set of jewellery with the trending grammar of a ‘moving catalog’ from social media to make it share-worthy!

With Valentine’s Day around the corner, the brand film conceived and developed by VOOT Studio promotes self-expression with the aid of jewellery. It showcases a single young girl in a confusion, questioning her dress choice and incorporating jewellery from Mia to complete her look. The campaign ends with her choosing Mia to embrace her uniqueness perfectly.

In the mission of driving the correct message, impact, and resonance through engaging and interesting brand solutions, Voot Studio has been a successful collaborator for brands. Mia by Tanishq is a very progressive brand that, through its inspirational product line and messaging, breaks stereotypes. Mia is a collection of fine jewellery, handmade for today’s women. ‘Mine’ in Italian, Mia is special, beautiful, and precious. The Cupid Edit, the Valentine album, captures the timeless allure of the Pearl in combination with Diamonds’ brilliance in a digital avatar.

The film shows how this Valentine’s Day you don’t need to get stigmatized and let Mia be your companion this Valentine’s Day. Although empowering women to wear their affection, it showcases the broad range of the brand.

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