Laqshya Media executes campaign for Tanishq’s collections


Tanishq is a jewelry brand in India.  It has always been important and close to its origins as a brand. As a result, they drew inspiration from Mother Nature and as an ode to Earth’s art, based their latest ad on the forms and hues of nature. Laqshya Media is conducting an OOH initiative for Tanishq’s ‘Moods of the Earth’ collection. The exotic, modern line uses earthy brown, blushing pink, lush green, and serene white gems cut into modular forms, classic patterns, and exuberant colors, each with an echo of the various moods of nature.

Diamonds, rubies, tanzanites, citrines, emeralds, rubellites, sapphires, and polished gemstones have been placed in outstanding compositions to exalt the majesty of the earth’s canyons, the serenity of snow, the charm of spring blossoms, and the relaxing canopy of the forests. Tanishq’s spectacular Moods of the Earth collection includes 28 exclusive sets adorned with stunning diamonds and beautifully polished gemstones.

Tanishq and Laqshya Media Company have had a long-standing relationship and have launched back-to-back legendary OOH campaigns. nAfter Ekatvam, the Moods of the Earth campaign in Top Metros-Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Ahmadabad, etc. is another milestone campaign in Tanishq. The OOH campaign is part of a 360-degree campaign for a new exclusive range. The initiative involves a combination of broad format broadcast units and cluster brands in all cities that have been used to create maximum impact and meet the target demographic. The media units used are iconic, broad format, and cluster media to achieve optimum coverage. In several cities, some unconventional media have been used to ensure greater visibility and to best meet the target group of Tanishq.

These sophisticated styles are flexible and can be aesthetically adorned with Indian, modern, and hybrid ensembles. through this collection, they honor the Earth in all its beauty, and they pledge to give back to it as well. So, for every piece sold from their  ‘Moods of the Earth’ collection, a tree will be planted in the name of the buyer.


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