MPL launches #HarFanKiJersey campaign as new aspect of Cricket

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Mobile Premier League (MPL) is India’s largest eSports platform and the official kit sponsor of the Indian cricket team. Today MPL launched a new campaign named #HarFanKiJersey to pay tribute to the fans for their undying spirit of the game. The campaign gained some fame at the event on Sunday on the occasion of manifesting of team India T20 International jersey by the Mumbai Under-19 women’s cricket team and subdivision of “superfans” at the latest event of 3D hologram in India.

The main focus of the campaign was that it hosted both men and women from the Indian national cricket team to showcase that nowadays the “Game of Gentleman” is not limited to men only and it has no boundary based on age group, social status, or physical condition. Famous female cricket faces like Harmanpreet Kaur, Shafali Verma, Renuka Singh, and male cricket stars such as Rohit Sharma, Hardik Pandya, Shreyas Iyer and Surya Kumar Yadav were also featured in the film alongside a group of fans despite young and old. The film is a blending of fast-paced cuts of cricketers, together in verse to fans. Some of the famous odes were “Main tere liye, toofan ka rukh tak mod doon,” said Shafali, on the other hand, Harmanpreet professes, “Tere liye ched doon jung.” On Sunday, Sep 18th, Mumbaikars was a unique part of a special treat as a majestic 30 feet tall and 40 feet wide 3D hologram portrayed new jersey. It signifies the glory and hegemony of the jersey. 

The plot of the backdrop of the Mumbai skyline and the outstretch of the blue Arabian sea is featured to tell the story of a mesmerizing mélange of colours behind the concept to design the new One Blue jersey. The petals which can be found in the BCCI’s insignia blended with a pattern of equilateral triangles bring life back to the jersey that Team India will wear for their T20 International competitions. The live event comes to an end with mentioning names of superfans, most of whom were in attendance at the event, are projected over the sea.  

This hologram projection of its kind for the Indian context was the first and biggest. A similar event took place in 2016 when Canterbury reviled the British & Irish Lions kit newly using a hologram over the London skyline. A year earlier, Premier League team Arsenal FC used water projection over the River Thames to launch their new kit.

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