MSME-focused Amazon sales returns with cashback on e-payments

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Amazon India has announced the fourth round of its small business focuses on sales event. They are planning to host Small Business Day 2020 on December 12. Out of around 7 lakh seller base of the e-commerce company, the majority are MSME sellers. From startups, women entrepreneurs, artisans and weavers, and local shops the company will enable the sale of “unique and hard-to-find” products. These products will be available in categories including safety and hygiene supplies, home essentials, sports essentials, wall décor & hangings, kitchenware, etc. The company has also launched one-day cashback offers to its customers at 10 percent on digital payments.

Amazon Business customers will get access to a cashback of 10 percent and additional savings on bulk discounts, GST input tax credit, and business exclusive deals on different products. The business customers will also get entry to four thematic stores by year-end, which includes work-from-home supplies, safety and hygiene essentials, corporate gifting, and a back-to-work checklist.

Manish Tiwary, VP, Amazon India, said that through the recent sale event, Amazon is going to create an opportunity for SMB sellers and business to business sellers to generate increased customer demand, revenue, and can end the year on a positive track. Amazon claimed that on June 27, 2020, on the occasion of the UN MSME Day the company organized an event, Small Business Day, which saw almost 45,000 sellers receiving orders, and more than 2,600 sellers saw their highest sales ever.

Apart from the recent festival, Amazon said that they would also celebrate 2020 All India Handicrafts Week from 8 December 2020 to 14 December 2020. It will help to increase awareness about indigenously produced Indian handicrafts. The company will also create an opportunity to showcase over 80,000 traditional handicrafts & handlooms products. The event also focuses on the Great Indian Festival sale by Amazon that competes with Flipkart’s Big Billion Days every year. As per the RedSeer report, Amazon had acquired 34 percent GMV share through online festival sale during the year, between mid-Octobers to mid-November 2020. Also, Walmart’s Flipkart had around 66 percent GMV share. The total GMV was worth $8.3 billion. The festival season saw a total online sales growth up to 65 percent from the year-ago sales, worth $5 billion even as the two marketplaces Amazon and Flipkart collected nearly 90 percent of the $8.3 billion GMV.

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