Munch Star initiative by Nestlé featuring Samantha


Nestlé MUNCH praises the soul of imagination and versatility in a great many youthful Indians with the MUNCH STAR program – an exceptional stage to exhibit their ‘Andar ka crunch’. Having commended the certainty and Crunch ka Attitude of youthful Indians, Nestle MUNCH imagines to rouse and persuade them by praising their Andar ka Crunch in two classes of ‘Crunchy Innovators’ and ‘Confident Performers’. 

This initiative gets launched with the rollout of a 35-second TVC where celebrity Samantha Akkineni acquaints the MUNCH STAR activity with shoppers and moves them with genuine models where clever and imaginative youth show their Crunchy developments, such as a solar umbrella that supply electricity to the inbuilt fan in umbrella and Confident exhibitions, such as blindfolded solving Rubik cube, painting with feet while doing Bharatanatyam move and some more. The TVC at that point welcomes youths from the nation over to show their Andar Ka Crunch and present their entrances in either class to get an opportunity to turn into a MUNCH Star. Entries can be submitted on the brand’s Instagram page till 15th October 2020. 

Two winners, one each from ‘Crunchy Innovators’ and ‘Confident Performers’ categories, will win the title of MUNCH STAR and a money prize of Rupees Five Lakh each. Ten more winners will win money prizes worth rupees one lakh each and around 200 participants could get the chance to avail Amazon vouchers. 

Remarking on the program of the MUNCH STAR Initiative, Nikhil Chand, Director, Foods and Confectionery, Nestlé India, said “Nestlé MUNCH, with a scope of tasty, light, reasonable treats, has consistently praised the genius and innovativeness of youthful Indians. As our nation begins to return, everybody needs to have their influence, and Nestle MUNCH has its influence with MUNCH STAR, where we plan to celebrate and feature a great many these youthful Confident Performers and Crunchy Innovators, who have affected others’ lives with their uncommon certain exhibitions just as with their cool and peculiar developments. We are likewise confident that the activity won’t simply give youths a stage to feature their Andar ka Crunch however will likewise spur a huge number of others to seek after their ability.”

Amped up for the affiliation, Samantha Akkineni informed that she is charmed to raise the ‘crunch’ with the MUNCH Star initiative that gives Millenials a stage to show their ability and innovations.”


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