Mumbai, 5th June, 2025 : nailinit, a bold new-age nail care consumer brand, co-founded by Tanishq Ambegaokar and Shubham Singhal, made its glamorous debut with a high-voltage launch party in the presence of 200+ established creators like Karan Kundra, Apoorva Mukhija (Rebel Kid), Sakshi Keswani, Abhijeet Kain.
Built on the idea of effortless glam, nailinit simplifies the beauty ritual with its signature “Peel. Press. Pose.” approach that brings salon-quality nails to your fingertips in just seconds. Designed for creators, trendsetters, and anyone who loves to switch up their vibe, the nail brand taps into a deep understanding of Gen Z and millennials’ fast-evolving preferences, offering 40+ styles to maximize impact with minimal effort. Embraced with bold design aesthetics, convenience-first thinking, and a mood-driven approach to self-expression, every nailinit collection reflects fluidity, experimentation, and unapologetic individuality.
Tanishq Ambegaokar, Co-Founder & CEO, nailinit shared, “Nail startups are booming in India, driven by a young audience seeking quick, stylish, and expressive beauty solutions. My co-founder Shubham and I connected after spotting the rising nail care trend in Western markets, confident the revolution would reach India too. With my experience building ventures and leading one of India’s largest startup communities, and Shubham running a top influencer management agency, we knew we were the right team to create a new-age, content-driven, Instagram-first product brand. The Indian nail segment alone is projected to grow by 12% CAGR over the next 5 years, and nailinit is perfectly positioned to lead this evolution. This space, though loved by women, has been a segment without much innovation or depth unlike western countries. We’ll be going on to build a new-age brand that has all the right ingredients to become one of the most loved and fastest-scaling startups in the beauty and lifestyle space.”
Adding to this, Shubham Singhal, Co-Founder at nailinit said, “We’re building a brand that puts creativity, convenience, and community first. This launch is the first step in a much larger journey. From product design to digital experiences, every touchpoint is crafted to empower individuality and make premium nail art effortless. We’re excited to keep pushing boundaries and co-creating with our audience as we scale. With my experience and our influencer network featuring names like Ronit Ashra, Sakshi Keswani, Abhijeet Kain, and many more the brand isn’t just riding the trend, it’s shaping the culture.”
The high-energy brand launch brought together 200+ top creators and industry leaders, celebrating nailinit’s bold entry into the beauty world. As a digitally native D2C brand, nailinit aims to disrupt traditional lifestyle and retail spaces by offering instant, stylish self-expression, making glam accessible anytime, anywhere. nailinit press-ons are crafted for ease, comfort, and standout style. Priced between INR 499 – 999, each set includes 24 nails, a long-lasting adhesive, and a compact application kit, allowing users to go from bare to glam in under 5 minutes. The designs range from minimalist chic to maximalist glam, catering to every mood, moment, and persona.
Lightweight, reusable, and travel-friendly, nailinit is all about making high-quality beauty convenient and fun. The D2C brand is currently accessible via their website & Instagram and will soon make its debut on diverse online & offline touchpoints.
Website :https://nailin.it/
Instagram : https://www.instagram.com/nailinitgirl?igsh=MXhxNzNwMXQxaWIwcw==
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