Nestlé Milkybar’s ‘Promise’ campaign


White Chocolate brand, Nestlé Milkybar has launched an AR-based ‘promise’ campaign across select packs. The campaign continues with the brand’s purpose of partnering parents across India and encourage that children learn good values and habits through playful fun.

The select packs of Nestlé Milkybar and Milkybar Moosha will convey various Promises of Goodness (Help More, Plant More Trees, Recycle More, Learn More,), which the kids will be urged to make. On filtering these packs, the kids can watch these guarantees become animated on their folks’ mobiles as a short enlarged reality video. These recordings can be customized with the youngster’s name to make it an individual encounter.

Milkybar, is a white chocolate dessert created by Nestlé in 1936 and sold worldwide. According to Nestlé, Milkybar/Galak contains no fake tones, flavors, or additives. Nestlé is a Swiss multi global food and drinks processing company settled in Vevey, Vaud, Switzerland. It is one of the biggest food organization on the planet. Nestlé has a large portfolio extenends from infant and clinical food to dessert shop and pet nourishments. 29 of Nestlé’s brands have yearly deals of more than 1 billion us dollars, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestlé works in 189 nations, and utilizes around 4 lakhs individuals. It is one of the primary investors of L’Oreal, the world’s biggest makeup organization.

Director – foods, and confectionery of Nestlé India, Nikhil Chand stated that the Promise campaign is a push to collaborate with guardians and urge youngsters to make guarantees of goodness to start the new year from a positive point of view. He also commented that what makes this mission interesting is the utilization of Augmented Reality innovation with the additional personalization, pointed toward making the kid’s experience all the more energizing and drawing in and to go about as a trigger for their creative mind to learn estimations of goodness in a fun and lively way.

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