‘Never been to EVergreen’: A campaign by TATA Motors


Tata Motors, India’s leading homegrown automotive company, announced the release of its campaign ‘Never been to EVergreen’ which illustrates the need to build an EVergreen Bharat. Conceptualized to elicit the spirit behind some of India’s greatest accomplishments as a country, this campaign highlights some of the historic events that have influenced the country’s present and are now paving the way forward as India steps towards a ‘smart & electric’ future.

Based on the company’s brand stance on building an electrical future for India, the advertisement is highlighted by a video that brings the viewer down the memory lane by displaying photos of events and achievements that have made India proud over the last 4 decades, including those of Mr. Kapil Dev carrying the Cricket World Cup trophy in 1983, Sushmita Sen winning the Miss Universe award in 1994 including 2019, Chandrayan 2 mission.  Making parallels from all these milestone events, the video ends with the visuals of the Nexon EV, one of India’s very recent milestones, thereby illustrating the potential of Tata Motors to perform on what the world considered just a few years ago to be a dream.

The ‘Never Been to EVergreen’ campaign, in addition to the above, showcases the need to create an EVergreen Bharat and how the company took a step toward the same by releasing the Nexon EV.

The Nexon EV has created a new benchmark in its segment, engineered to deliver exciting, linked drive experience with zero emissions and at an affordable price. The Tata Nexon EV, introduced early this year is India’s most favoured electric car and is by far the industry’s fastest-selling 4-wheeler EV, helping Tata Motors posts a 62 per cent market share in EVs in Q1FY21.

 The company recently carried out the 1000th Nexon EV, reflecting the exponential rise in both awareness and demand for EVs. Early last month, Mandira Bedi, a well-known Indian actor, fashion designer, model and TV host has joined the electric car campaign by giving herself a brand-new gift Tata Nexon EV.

Tata Motors emerged as a powerful No. 3 passenger vehicle (PV) brand by sales after Maruti and Hyundai, gaining revenue and market share in the post-COVID era, backed by its latest products and extension of the network and marketing.


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