New AR experiment for virtual Diwali launched by Google


Due to the coronavirus pandemic, every festival is a spoilsport. Google wants to make Diwali, the festival of lights, virtual with a new AR experience. Users can watch Diwali online from home by visiting the official website Google Arts and culture.

Diwali is the festival of lights and millions of people around the world celebrate it together. It is about the experience of coming together but due to the Covid-19 outbreak this change. Google Arts & Culture introduced a virtual Diwali experience that includes diyas to decorate the place and crackers are also available. Google is an American multinational company founded in the year 1998 by Larry Page and Sergey Brin. They mainly specialize in internet-related services.

Google [email protected] experience will be accessible through a Google website link.  The virtual experience is only possible on Smartphone which support web Augmented Reality or AR. To launch [email protected], Google Arts & Culture has partnered with 20 cultural heritage organizations. Virtual diyas are available for decoration and can burst crackers using AR experience.  Augmented reality or AR is the interaction of the real world with the virtual. The object that lives in the real world is magnified by computer-generated perceptual information. Augmented reality or AR let the real-life environment right in front of us like dogs chasing balls, trees swaying in the park.

There is a Google Arts & Culture page for Diwali that includes Diwali’s history with illustrations and a coloring book. This page contains decoration, food-related to Diwali. There is a gallery that contains different Rangoli designs, Diwali celebration pictures, lamps, and festivities around it. This page also marks the significance of the Hindu goddess Lakshmi and the history of Diwali from the Ramayana. Customers can watch video conversations on the topic significance of Diwali between Amish Tripathi, author, and director of the Nehru Centre in London, and Neil MacGregor, Art Historian, broadcaster.

Facebook, Twitter, Snapchat, and Instagram introduced virtual Diwali experiences like Google. Instagram and Snapchat launched a Diwali AR filter similarly, Facebook started a new Diwali challenge and Twitter custom Diwali Emoji.


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