Partners with Shalini Passi to advocate health insurance as a cornerstone of holistic well-being
New Delhi, March 8, 2025: On International Women’s Day, Niva Bupa Health Insurance Company Limited (formerly Max Bupa Health Insurance) has launched ‘Health Insurance ka Girl Logic’, a campaign designed to encourage women to take control of their health and financial security. While women today are making independent choices in education, careers, and lifestyle, many still remain uninvolved in financial decision-making, including health insurance. When it comes to financial matters, most women leave the decision making to the men in their lives as they find them too complex to navigate and are hence often dependent on their fathers, husbands, or brothers to take these decisions on their behalf.
To address this and encourage women to come forward and take charge of their own health, Niva Bupa has introduced ‘Health Insurance ka Girl Logic’. The campaign is a fresh and engaging way to highlight the importance of health insurance and takes a lighthearted yet impactful approach to drive conversation around health insurance.
At the center of this initiative is entrepreneur, philanthropist, and wellness advocate Shalini Passi, who brings the campaign to life. Known for her self-love and fearless approach to life, she connects with women through the widely recognized ‘Girl Logic’ phenomenon—showing how choosing health insurance is just as natural and beneficial as other everyday self-care decisions. In her quintessential style, Shalini Passi highlights the importance of having a health insurance for leading a stress-free life, making the conversation around health insurance simple and relatable to women.
“Girl Logic” = Smart Choices for a Secure Future
Commenting on the launch, Nimish Agrawal, Executive Vice President and Chief Marketing Officer, Niva Bupa Health Insurance, said:“Women are often the primary decision-makers for their families’ well-being, yet their own health and financial security tends to take a backseat. With ‘Health Insurance ka Girl Logic’ we are communicating with the women of today to take charge of their own health. We believe that health insurance isn’t just about protection; it’s about empowerment. It ensures that women are financially prepared for medical emergencies, enabling them to live life freely and without constraints. Partnering with Shalini Passi further strengthens our commitment to empowering women to make proactive choices for their future.”
The campaign will leverage engaging digital content and relatable storytelling to highlight he importance of health insurance and financial security. This International Women’s Day, Niva Bupa invites women to embrace the power of ‘Girl Logic’ and take proactive steps toward a healthier and more financially secure future.
