Nykaa collaborates with Masaba Gupta to launch a designer sleepwear series


Nykaa is one of the top Indian e-commerce companies which was founded by Falguni Nayar in the year 2012. It is known for selling beauty, fashion, and wellness products for women.

It is the first ‘unicorn startup’ in India founded by a woman. 

Nykaa has launched the famous designer Masaba Gupta to design their Nykd elevated sleepwear collection. It is multipurpose wear that is suitable as sleepwear and also can be worn outside.

This is a limited edition offer that promotes fashion in comfortable clothes that one can wear throughout the day. 

Masaba Gupta

A gap within the marketplace for fashion dressmaker sleepwear at low-priced costs is what sparked this collaboration and who higher than Masaba, the queen of unconventional prints and Nykd to carry this variety to life.

The series is stimulated with the aid of using international femininity and cues reminiscences of India’s wealthy heritage. 

Animal motifs from the north, Nandi from south India, and a lot more are included in this designer collection. While amusing prints lie on the center of this series, it doesn’t compromise on consolation – it caters to the ever-evolving aware patron who makes stylish alternatives even in relation to her sleepwear.

Discover butter tender satin, light-weight cotton fabric served with a slice of House of Masaba’s signature aesthetic. Here, consolation is the brand new luxury. This collection includes luxurious pajama sets, t-shirts, robes, and shorts. 

Designer Masaba Gupta said that she is very excited to unveil the first sleepwear series with such a cool emblem and brand. The collection makes sure that the items are absolutely comfortable yet fashionable.

The Indian prints make it innovative, groovy, and quirky. 

Adwaita Nayar (the current CEO of Nykaa fashions) said that it is exciting to introduce a series of Comfortable, easy-to-live-in garments.

This new series celebrates Masaba’s signature prints on Nykd’s practical fits, making them the correct choice for an accelerated wardrobe. 

Nykd, from the House of Nykaa, is known for creating high-end essentials that you can experience and love. With a large collection of lingerie, sportswear, and sportswear, Nykd talks about real women, creating products with a focus on comfort and technology.

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